The Plateau is characterized by brightly-coloured houses, cafés, book shops, and a laissez-faire attitude. It’s the location of some famous attractions on Saint Laurent Boulevard, including Schwartz’s Deli (famous for its Montreal smoked meat), and a weekend street fair during the summer that sees extremely crowded streets. In 1997, Utne Reader rated it one of the 15 “hippest” neighbourhoods in North America.